аЯрЁБс > ўџ 3 5 ўџџџ 2 џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС U@ јП й bjbjЌЌ ." Юё Юё й џџ џџ џџ j j j j j j j ~ B B B B N ~ Z Ж f L В В В В й л л л л л л $
R b F џ j џ j j В В л ^ j В j В й й Б j j Б В Z РHЊЧ B s
Б й * 0 Z Б Ј
} Ј
Б ~ ~ j j j j Ј
j Б ( ^ o L Л Z џ џ ~ ~ Ф B
~ ~ B Cancer clusters and the Social Amplification of Risk Framework - content, thematic and framing analysis of media reporting of a perceived cancer cluster.
Margaret Stebbing, Brian Priestly, Michael Abramson
Department of Epidemiology & Preventive Medicine, Monash University
HYPERLINK "mailto:margaret.stebbing@med.monash.edu.au" margaret.stebbing@med.monash.edu.au
Recent reporting of a perceived cluster of brain tumours within a defined workplace in Melbourne resulted in significant public concern, media discussion, social action, and both social and financial costs. Media reports strongly linked these events with a later apparent cluster of cases of breast cancer reported in a Brisbane workplace. Taking as its starting point the view that an individuals own understanding of risk goes beyond a technical assessment of hazards to include the social and cultural experience of both the individual and society itself, this case study will appraise the utility of the Social Amplification of Risk Framework (SARF) ADDIN EN.CITE Kasperson198819619617R. E. KaspersonO. RennP. SlovicH. S. BrownJ. EmelR. GobleJ. S. KaspersonS. RatickThe social amplification of risk: A conceptual frameworkRisk AnalysisRisk Analysis177-18781988(Kasperson et al., 1988) to both describe the dimensions of these risk events and to give insights into future risk communication strategies, risk management and policy direction. The SARF model uses the communication metaphor of risk signals that undergo social amplification and attenuation to describe a hazard event and its consequences. The SARF framework therefore requires that the results of content and thematic analysis are placed within the social, cultural and technological context of the society in which it occurs.
Risk events (perceived cancer clusters) and their impacts will be mapped in their context using the layering method ADDIN EN.CITE Breakwell20031341345Glynis M. BreakwellJulie BarnettNick PidgeonRoger E. KaspersonPaul SlovicSocial amplification of risk and the layering methodThe Social Amplification of Risk80-1012003CambridgeCambridge University Press2003(Breakwell & Barnett, 2003) within the SARF framework. Media text and transcripts of semi-structured interviews with key informants and purposively sampled focus groups will be subjected to an analysis of content, using both inductive and deductive approaches ADDIN EN.CITE Lupton19942512515Deborah LuptonAnalysing news coverageThe fight for public health: principles and practice for media advocacy23-571994LondonBMJ Publishing Group(Lupton, 1994), to identify themes arising from the text, and the ways in which the event is framed. Analysis will be managed within the NVivo 7 software.
Eligible articles related to the clusters will be identified by a full textual search of Australian print media sources for relevant key words from two electronic media databases (Factiva and Proquest ANZ Newstand) for the time period 1st May 2006 to October 31st 2006. Primary interest articles are those directly related to the perceived clusters, and secondary interest articles are those that formed part of the background context of the events. Hard copies of all selected articles will be examined by one coder in two ways. A one page coding schema will be used to describe the prominence of placement, images associated with the article, media framing and slant. A hierarchical coding schema based on key concepts associated with cancer clusters and the SARF model will be developed to identify themes within the text, and themes that emerge from the data itself.
N O P s t і ї
Ѕ І б в р с [ ] и й эмЧмЏЧЧмЧмЧмЧмэмЧмЧмЧмЧмЧмЧмм hЛ:њ #h5 hўQn CJ H*OJ QJ ^J aJ $h5 hўQn 0J CJ OJ QJ ^J aJ /j h5 hўQn CJ OJ QJ U^J aJ )j h5 hўQn CJ OJ QJ U^J aJ h5 hўQn CJ OJ QJ ^J aJ #h5 hўQn 5CJ OJ QJ ^J aJ б u v n o ж з и й њ њ њ њ њ њ њ њ њ њ њ њ њ ј gdўQn й ў , 1hА. АЦA!А"А# $ %А АФАФФ D аЩъyљКЮ Њ KЉ $ m a r g a r e t . s t e b b i n g @ m e d . m o n a s h . e d u . a u рЩъyљКЮ Њ KЉV m a i l t o : m a r g a r e t . s t e b b i n g @ m e d . m o n a s h . e d u . a u @ `ёџ @ ўQn N o r m a l CJ _HaJ mH sH tH D A@ђџЁ D D e f a u l t P a r a g r a p h F o n t R i@ѓџГ R T a b l e N o r m a l і 4ж
l 4ж aі ( k@єџС ( N o L i s t 6 U`Ђ ё 6 ўQn H y p e r l i n k >*B*ph џ й " џџџџ б u v n o ж з и л 0 0 0 0 0 x 0 0 0 0 0 0 0 0 0 й й й O s і
Ѕ
б р й XџQџQџQџ №8 № @ ё џџ џ ї № № №0 №( №
№ №B
№ S № П Ы џ ? № џџ ЯчТ \М ачТ Ќ бчТ ЄЃ вчТ ў гчТ N дчТ Ќ ечТ _ жчТ $Y зчТ Я
Я Я И И Z j л и и Р Р f { л 8 *urn:schemas-microsoft-com:office:smarttagsdate V *urn:schemas-microsoft-com:office:smarttagsplacehttp://www.5iantlavalamp.com/Z *urn:schemas-microsoft-com:office:smarttags PlaceTypehttp://www.5iantlavalamp.com/Z *urn:schemas-microsoft-com:office:smarttags PlaceNamehttp://www.5iantlavalamp.com/h *urn:schemas-microsoft-com:office:smarttagsCity0http://www.5iamas-microsoft-com:office:smarttags 1102006315DayMonthYear І Ў ј \ a # * / 7 < D л л и л л џџ h e n n e s s y х я@A ЯI ўQn Л:њ џ@ и и H и и й ` @ џџ U n k n o w n џџ џџ џџ џџ џџ џџ G z џ T i m e s N e w R o m a n 5 S y m b o l 3& z џ A r i a l " q №а h -(ЌF-(ЌF і у
$ і у
$ ! № Д Д r4 d Я Я 3q № H )№џ ? ф џџџџџџџџџџџџџџџџџџџџџЯI џџ ~ C a n c e r c l u s t e r s a n d t h e S o c i a l A m p l i f i c a t i o n o f R i s k F r a m e w o r k - c o n t e n t , t h e m a t i c a n d f r a m i n g a n a l y s i s o f m e d i a r e p o r t i n g o f h e n n e s s y h e n n e s s y ўџ р
ђљOhЋ +'Гй0 ш , @ L X h |
Є А
М Ш а и р ф Cancer clusters and the Social Amplification of Risk Framework - content, thematic and framing analysis of media reporting of Can hennessy lus enn enn Normal y hennessy lus 1 nn Microsoft Word 10.0 @ @ kdЊЧ@ kdЊЧ і у ўџ еЭе. +,љЎD еЭе. +,љЎМ x h p Є Ќ Д М Ф
Ь W ф Deakin University e $
Я {
Cancer clusters and the Social Amplification of Risk Framework - content, thematic and framing analysis of media reporting of Title и 8 @ _PID_HLINKS ф A L ' + m a i l t o : m a r g a r e t . s t e b b i n g @ m e d . m o n a s h . e d u . a u
ўџџџ ўџџџ ! ўџџџ# $ % &